About Sabine and Pet Africa Center.

Iam Sabine, business strategist, sales coach and CEOwho is passionately committed to promoting the pet market and improving animal welfare.

Sometimes, life leads us exactly where we belong.

Over 20 years ago, my exciting journey began in the back office of a pet products company. At that time, I could not have imagined that I would make a name for myself as a consultant and coach in the international pet industry.

Today, I look back on this development with joy and gratitude. Because not only business successes have emerged from it, but also true friendships.

When my professional journey took me to Africa, I immediately realized:

Africa is the market of the future!

The young, dynamic pet market is a central part of this exciting development on the African continent.

This led to the vision of dedicating myself more to facilitating access for animal lovers in Africa to modern, species-appropriate products, while promoting the health and well-being of pets.

Thus, the Pet Africa Center was born.

Industry experts, professionals from the African pet market, pet specialists, and local representatives combine their knowledge and work as a passionate and creative team of the Pet Africa Center.

Together, we offer solutions that make a real difference.

Our goal? To strengthen the African pet market together!

To achieve this goal, we have developed a concept that takes a holistic approach:

Products have the ability to change lives.
We develop the right strategies to simplify the pathway for international manufacturers to enter Africa and position their products optimally. This provides pet owners access to modern pet products and makes a significant contribution to improving the lives of pets.

Optimal customer consulting and clear communication are fundamental building blocks for a successful business. We impart these essential skills to regional companies and enhance their know-how through effective coaching, targeted consulting, and a helping hand in positioning their business.

Helping people provide their pets with a species-appropriate and healthy life is an essential part of our work. In our blog, PetAFricaNews, we share comprehensive knowledge on important topics such as health, care, and well-being of dogs and cats. This way, we inspire and inform pet lovers for a happy and long life with their four-legged friends.

Welcome to the Pet Africa Center – together we shape a happy future for pets and the people who love them!

“United for Happy Pet Lives!”